Category Archives: Social Media Marketing
It’s a big challenge to convert leads. Especially in the business of lead generation (those using telemarketing, in particular). The success rate can be really low, regardless of what industry you belong to, but suffice it to say that you will do everything you can to keep the business to business leads that you already have.
All that remains is to turn these sales leads into actual sales. But how do you do it? How can you make your business proposal acceptable to prospects, convincing them to do business with you?
This are the most important ones are the five points that are enumerated below:
1. Give a proposal, not an estimate – when you give your prospects a proposal, you are focusing on the problems they have, what your company has, and the kind of solution that you can provide. If you simply give prospects an estimate, you are only listing down the costs they will incur if they hire you. Which do you think will be most likely to convert sales leads into deals?
You should more focus on the fact why they might need to hire you? What advantages you can provide that others can’t
2. Your summary should be persuasive – The summary of your proposal should contain some convincing power to sway your prospects.
3. Keep your proposal short – as a rule, the shorter your proposal, the better your chances of getting new business deals, Take note that you are providing a quick solution for prospects. It will not do you good if you present them a whole ream to peruse. Five pages would be sufficient, with your executive summary not more than a page in length. That will do the trick.
4. Put your proposals online – there are times where prospects simply do not have the time, or the space, to read paper proposals. By putting your proposal online, you enhance your chances of getting these prospects to do business with you. Not only that, you also shorten the time it takes to turn a proposal into an actual business deal. It is also more convenient for prospects to read your proposal online. Just make sure that what you write is readable no matter what medium they use to read it.
5. Send your proposal to the client quickly – the saying ‘strike while the iron is hot’ is one advice that you should keep in mind. The faster you send your prospect the requested proposal, the higher your chances of clinching the deal. That is an important consideration, since you do not want to lose whatever business leads that you already have in your hands. You do not want your competition beating you to it.
For more consultation on B2C, B2B or White Label proposals, Contact me at email@example.com
Below are the six basic elements you hope to include in your strategy. A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be. An effective viral marketing strategy:
1. Gives away products or services:
“The Law of Giving and Selling”. “Cheap” or “inexpensive” may generate a wave of interest, but “free” will usually do it much faster.
2. Provides for effortless transfer to others:
The medium that carries your marketing message must be easy to transfer and replicate: email, website, graphic, software download. Viral marketing works famously on the Internet because instant communication is easy and inexpensive.
3. Scales easily from small to very large:
To spread like wildfire, the transmission method must be rapidly scalable from small to very large.
4. Exploits common motivations and behaviors:
Clever viral marketing plans take advantage of common human motivations. Design a marketing strategy that builds on common motivations and behaviors for its transmission, and you have a winner.
5. Utilizes existing communication networks:
A person’s broader network may consist of scores, hundreds, or thousands of people, depending upon his or her position in society. People on the Internet develop networks of relationships, too. They collect email addresses and favorite website URLs. Affiliate programs exploit such networks, as do permission email lists. Learn to place your message into existing communications between people, and you rapidly multiply its dispersion.
6. Takes advantage of others’ resources:
The most creative viral marketing plans use others’ resources to get the word out. Affiliate programs, for example, place text or graphic links on others’ websites.
For free consultation on this services, Contact us at firstname.lastname@example.org
Google Panda Update:
According to Google’s official blog post when Panda launched,
This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
Basically, Panda updates are designed to target pages that aren’t necessarily spam but aren’t great quality. This was the first ever penalty that went after “thin content,” and the sites that were hit hardest by the first Panda update were content farms (hence why it was originally called the Farmer update), where users could publish dozens of low-quality, keyword stuffed articles that offered little to no real value for the reader. Many publishers would submit the same article to a bunch of these content farms just to get extra links.
Panda is a site wide penalty, which means that if “enough” (no specific number) pages of your site were flagged for having thin content, your entire site could be penalized. Panda was also intended to stop scrappers (sites that would republish other company’s content) from outranking the original author’s content
Many site owners complained that even after they made changes to their sites in order to be more “Panda friendly,” their sites didn’t automatically recover. Panda updates do not happen at regular intervals, and Google doesn’t re-index every site each time, so some site owners were forced to deal with low traffic for several months until Google got around to re-crawling their website and taking note of any positive changes.
Google Penguin Update:
The Google Penguin Update launched on April 24. According to the Google blog, Penguin is an “important algorithm change targeted at web spam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” Google mentions that typical black hat SEO tactics like keyword stuffing (long considered web spam) would get a site in trouble, but less obvious tactics (link incorporating irrelevant outgoing links into a page of content) would also cause Penguin to flag your site. Says Google,
Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in web spam tactics to manipulate search engine rankings.
Site owners should be sure to check their Google Webmaster accounts for any messages from Google warning about your past spam activity and a potential penalty. Google says that Penguin has impacted about 3.1% of queries (compared to Panda 1.0’s 12%). If you saw major traffic losses between April 24th and April 25th, chances are Penguin is the culprit, even though Panda 3.5 came out around the same time.
Unfortunately, Google has yet to outline exactly what signals Penguin is picking up on, so many site owners that were negatively impacted are in the dark as to where they want wrong with their onsite SEO. Many in the SEO community have speculated that some contributing factors to Penguin might be things like:
1. Aggressive exact-match anchor text
2. Overuse of exact-match domains
3. Low-quality article marketing & blog spam
4. Keyword stuffing in internal/outbound links
It’s important to remember that Panda is an algorithm update, not a manual penalty. A reconsideration request to Google won’t make much a difference–you’ll have to repair your site and wait for a refresh before your site will recover. As always do not panic if you are seeing a down turn in traffic, in the past when there is a major Google update like this things often rebound. If you do think you have some sort of SEO penalty as a result of either the Google Panda or Google Penguin updates, please contact your SEO service provider to help or start trouble shooting.