Category Archives: Search Engine Optimization

5 Crucial Link Building Techniques

Link building is very important part of SEO technique which provides backlinks to the websites from other websites. When your website has quality backlinks, then it is given preference by Google, yahoo, Bing etc. search engines, while considering the ranking of a website. So, backlinks creation is an important aspect through which you can promote your site in search engines like Google, Yahoo and Bing.

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Link Building is a very effective method, but is a very long task to perform. So, many webmasters use wrong methods to get more backlinks because they do not have so much time to devote to link building.

Quality backlinks mean links from a website which has genuine and unique content. These quality backlinks are taken into consideration by search engines when ranking a website.

Here are some crucial link building techniques:

INTERLINKING

Interlinking, or the practice of building internal links, is linking to other pages on your website. These can come in a variety of forms including page links or content area links. Linking to individual pages is also important. For example, if you are talking about marketing services, link to a dedicated page on your website. Not only does that signal to search engines another way to easily navigate through your site but also gives your readers a chance to gain more info on what they are currently reading.

RECIPROCAL LINKS

In addition to seeing that a website’s internal pages link together, search engines also look for links that people have shared from your site. Common links that people share from your site can include blog posts, news stories, contests, etc. Search engines keep track of how recent pages have been shared which influences your site’s authority. A reciprocal link is a website you link to, that also links back to your site. A blogroll, typically located on the right side of blogs, is a key place for building reciprocal links. The blogroll serves as a directory for various resources that compliment your blog and relate to your content. You will need to contact various blog developers or associations if you wish to share a reciprocal link. If you are able to obtain reciprocal links from well known associations, blogs or companies, this will give you greater search authority and trustworthy references.

LINK NAMING

Have you ever included a link on your website that said, “read more” or “click here”? Naming your links as such will not give you any SEO benefits. Instead, use more descriptive link names. For example, this link invites you to learn more about 5 Ways to convert Leads to Deals. Notice that the link is exactly what the post is all about once you click on it. And, if you hover over it, the alt text, or anchor text (picked up by search engines), indicates that it is indeed about Converting Leads to Deals.

SOCIAL PROFILE LINKING

The more information search engines can find on you, the quicker you become visible and gain authority. Connecting your social profiles, website, and blog gives search engines more information. Having linking social icons across the top of your website and blog makes it easy for someone to find those pages. Also, having social profiles link to other social profiles, your website, and blog increases link influence. You can observe this same technique within my all blog posts.

SOCIAL BOOKMARKING

Social bookmarking sites are great for indexing various blogs or web pages that you’ve created. They are helpful in generating more backlinks to your website or blog. Some of the most popular social bookmarking sites include, Twitter, Reddit, StumbleUpon, Delicious, and Digg etc.

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The purpose of link building is to make your site more visible to those searching for your content, and to also help search engines give you authority. It is important to keep two things in mind when link building: relevance and value. Are you creating relevant content that people can relate to you and your business? And, is the content you are creating providing value to them? Does the content help answer a question? Does it provide useful or valuable information to them? These are all important questions to ask as you follow these best practices of link building! What to know what not to do?

For more experts consultations please write to me at alvin.p@milecore.com

Top 10 Off Page SEO Tips and Strategies

Off page SEO is another key factor of search engine ranking.

Here are 10 off page SEO tips and latest off page strategies which really makes a huge difference, Specifically after panda update & penguin update.

1. Social Networking

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Social networking or social media marketing is the best way of off page optimization. Google also recommend for social media optimization. It has already said that discuss about site, products and services at social networking sites. If your site is good enough other webmasters shall start giving link to your website pages and posts.

2. Blog Posting

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Do as much as guest blogging on different good quality websites. It will enhance your authorship visibility all over the web and other websites might link to your website’s content.

3. Social Bookmarking

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Social bookmarking sites are good for off page search engine optimization. Sites like stumbleupon, digg, delicious are very good sites that give traffic as well as backlinks. Do not bookmark on sites that has low quality or low PR on web.

4. Press Releases

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Though Google has announced that it will not give backlinks to your site from press release websites. But do not bother press release is very good way for off page SEO which can generate good traffic and brand value for your site.

5. Article Writing

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Write bunch of articles on Ezine and other qualitative article websites. It will boost your website’s off page presence and provide you extra backlinks. Always remember do not be so smart be unique and original. It will give you natural links.

6. Forum Discussions

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Use some good quality forum sites to discuss about your website’s content and pages. Forum websites are also very good way to increase traffic. Off page SEO’s value increased a lot by forum discussions.

7. Classifieds Submissions

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If your website category is related to classified categories you should also post classified ads on various classified websites for extra dose of off page SEO.

8. Questions and Answers

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Try to find out some questions and answer website that has some topics related to your website. Post questions and answers related to your website’s content and posts.

9. Comments Posting

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Comments posting is good way to generate traffic on your website. Some sites also allow do follow comments that can provide your site some good quality backlinks. It will promote your site through off page medium.

10. Business and Local Listing

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Add your business websites to business and local listing websites for off page benefits. Post good quality unique information about your website on local listing pages it will optimize your website and provide you good backlinks.

For more details and expert suggestions and free consultation on SEO/SMO, contact me at alvin.p@milecore.com

Google Panda & Google Penguin Updates

Google Panda Update:

According to Google’s official blog post when Panda launched,

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This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

Basically, Panda updates are designed to target pages that aren’t necessarily spam but aren’t great quality. This was the first ever penalty that went after “thin content,” and the sites that were hit hardest by the first Panda update were content farms (hence why it was originally called the Farmer update), where users could publish dozens of low-quality, keyword stuffed articles that offered little to no real value for the reader. Many publishers would submit the same article to a bunch of these content farms just to get extra links.

Panda is a site wide penalty, which means that if “enough” (no specific number) pages of your site were flagged for having thin content, your entire site could be penalized. Panda was also intended to stop scrappers (sites that would republish other company’s content) from outranking the original author’s content

Many site owners complained that even after they made changes to their sites in order to be more “Panda friendly,” their sites didn’t automatically recover. Panda updates do not happen at regular intervals, and Google doesn’t re-index every site each time, so some site owners were forced to deal with low traffic for several months until Google got around to re-crawling their website and taking note of any positive changes.

Google Penguin Update:

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The Google Penguin Update launched on April 24. According to the Google blog, Penguin is an “important algorithm change targeted at web spam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” Google mentions that typical black hat SEO tactics like keyword stuffing (long considered web spam) would get a site in trouble, but less obvious tactics (link incorporating irrelevant outgoing links into a page of content) would also cause Penguin to flag your site. Says Google,

Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in web spam tactics to manipulate search engine rankings.

Site owners should be sure to check their Google Webmaster accounts for any messages from Google warning about your past spam activity and a potential penalty. Google says that Penguin has impacted about 3.1% of queries (compared to Panda 1.0’s 12%). If you saw major traffic losses between April 24th and April 25th, chances are Penguin is the culprit, even though Panda 3.5 came out around the same time.

Unfortunately, Google has yet to outline exactly what signals Penguin is picking up on, so many site owners that were negatively impacted are in the dark as to where they want wrong with their onsite SEO. Many in the SEO community have speculated that some contributing factors to Penguin might be things like:

1. Aggressive exact-match anchor text
2. Overuse of exact-match domains
3. Low-quality article marketing & blog spam
4. Keyword stuffing in internal/outbound links

It’s important to remember that Panda is an algorithm update, not a manual penalty. A reconsideration request to Google won’t make much a difference–you’ll have to repair your site and wait for a refresh before your site will recover.  As always do not panic if you are seeing a down turn in traffic, in the past when there is a major Google update like this things often rebound.  If you do think you have some sort of SEO penalty as a result of either the Google Panda or Google Penguin updates, please contact your SEO service provider to help or start trouble shooting.

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