Link building is very important part of SEO technique which provides backlinks to the websites from other websites. When your website has quality backlinks, then it is given preference by Google, yahoo, Bing etc. search engines, while considering the ranking of a website. So, backlinks creation is an important aspect through which you can promote your site in search engines like Google, Yahoo and Bing.
Link Building is a very effective method, but is a very long task to perform. So, many webmasters use wrong methods to get more backlinks because they do not have so much time to devote to link building.
Quality backlinks mean links from a website which has genuine and unique content. These quality backlinks are taken into consideration by search engines when ranking a website.
Here are some crucial link building techniques:
Interlinking, or the practice of building internal links, is linking to other pages on your website. These can come in a variety of forms including page links or content area links. Linking to individual pages is also important. For example, if you are talking about marketing services, link to a dedicated page on your website. Not only does that signal to search engines another way to easily navigate through your site but also gives your readers a chance to gain more info on what they are currently reading.
In addition to seeing that a website’s internal pages link together, search engines also look for links that people have shared from your site. Common links that people share from your site can include blog posts, news stories, contests, etc. Search engines keep track of how recent pages have been shared which influences your site’s authority. A reciprocal link is a website you link to, that also links back to your site. A blogroll, typically located on the right side of blogs, is a key place for building reciprocal links. The blogroll serves as a directory for various resources that compliment your blog and relate to your content. You will need to contact various blog developers or associations if you wish to share a reciprocal link. If you are able to obtain reciprocal links from well known associations, blogs or companies, this will give you greater search authority and trustworthy references.
Have you ever included a link on your website that said, “read more” or “click here”? Naming your links as such will not give you any SEO benefits. Instead, use more descriptive link names. For example, this link invites you to learn more about 5 Ways to convert Leads to Deals. Notice that the link is exactly what the post is all about once you click on it. And, if you hover over it, the alt text, or anchor text (picked up by search engines), indicates that it is indeed about Converting Leads to Deals.
SOCIAL PROFILE LINKING
The more information search engines can find on you, the quicker you become visible and gain authority. Connecting your social profiles, website, and blog gives search engines more information. Having linking social icons across the top of your website and blog makes it easy for someone to find those pages. Also, having social profiles link to other social profiles, your website, and blog increases link influence. You can observe this same technique within my all blog posts.
Social bookmarking sites are great for indexing various blogs or web pages that you’ve created. They are helpful in generating more backlinks to your website or blog. Some of the most popular social bookmarking sites include, Twitter, Reddit, StumbleUpon, Delicious, and Digg etc.
The purpose of link building is to make your site more visible to those searching for your content, and to also help search engines give you authority. It is important to keep two things in mind when link building: relevance and value. Are you creating relevant content that people can relate to you and your business? And, is the content you are creating providing value to them? Does the content help answer a question? Does it provide useful or valuable information to them? These are all important questions to ask as you follow these best practices of link building! What to know what not to do?