Essentials of Viral Marketing Strategy

Below are the six basic elements you hope to include in your strategy. A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be. An effective viral marketing strategy:


1. Gives away products or services:

“The Law of Giving and Selling”. “Cheap” or “inexpensive” may generate a wave of  interest, but “free” will usually do it much faster.

2. Provides for effortless transfer to others:

The medium that carries your marketing message must be easy to transfer and replicate:   email, website, graphic, software download. Viral marketing works famously on the  Internet because instant communication is easy and inexpensive.

3. Scales easily from small to very large:

To spread like wildfire, the transmission method must be rapidly scalable from small to very large.

4. Exploits common motivations and behaviors:

Clever viral marketing plans take advantage of common human motivations. Design a marketing strategy that builds on common motivations and behaviors for its transmission, and you have a winner.

5. Utilizes existing communication networks:

A person’s broader network may consist of scores, hundreds, or thousands of people, depending upon his or her position in society. People on the Internet develop networks of relationships, too. They collect email addresses and favorite website URLs. Affiliate programs exploit such networks, as do permission email lists. Learn to place your message into existing communications between people, and you rapidly multiply its dispersion.

6. Takes advantage of others’ resources:

The most creative viral marketing plans use others’ resources to get the word out. Affiliate programs, for example, place text or graphic links on others’ websites.

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About contactalvinp

Working as Head, Sales and Marketing and experienced in closing offshore deal and creating and executing B2B and white label proposals. Responsible for successful execution of offshore projects. Experience to work in entire project life cycle, Starting from pre-sales phase to deployment and delivery phase.

Posted on June 15, 2013, in B2B Marketing, Social Media Marketing and tagged , , , , , , , , , . Bookmark the permalink. 2 Comments.

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