5 Crucial Link Building Techniques

Link building is very important part of SEO technique which provides backlinks to the websites from other websites. When your website has quality backlinks, then it is given preference by Google, yahoo, Bing etc. search engines, while considering the ranking of a website. So, backlinks creation is an important aspect through which you can promote your site in search engines like Google, Yahoo and Bing.

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Link Building is a very effective method, but is a very long task to perform. So, many webmasters use wrong methods to get more backlinks because they do not have so much time to devote to link building.

Quality backlinks mean links from a website which has genuine and unique content. These quality backlinks are taken into consideration by search engines when ranking a website.

Here are some crucial link building techniques:

INTERLINKING

Interlinking, or the practice of building internal links, is linking to other pages on your website. These can come in a variety of forms including page links or content area links. Linking to individual pages is also important. For example, if you are talking about marketing services, link to a dedicated page on your website. Not only does that signal to search engines another way to easily navigate through your site but also gives your readers a chance to gain more info on what they are currently reading.

RECIPROCAL LINKS

In addition to seeing that a website’s internal pages link together, search engines also look for links that people have shared from your site. Common links that people share from your site can include blog posts, news stories, contests, etc. Search engines keep track of how recent pages have been shared which influences your site’s authority. A reciprocal link is a website you link to, that also links back to your site. A blogroll, typically located on the right side of blogs, is a key place for building reciprocal links. The blogroll serves as a directory for various resources that compliment your blog and relate to your content. You will need to contact various blog developers or associations if you wish to share a reciprocal link. If you are able to obtain reciprocal links from well known associations, blogs or companies, this will give you greater search authority and trustworthy references.

LINK NAMING

Have you ever included a link on your website that said, “read more” or “click here”? Naming your links as such will not give you any SEO benefits. Instead, use more descriptive link names. For example, this link invites you to learn more about 5 Ways to convert Leads to Deals. Notice that the link is exactly what the post is all about once you click on it. And, if you hover over it, the alt text, or anchor text (picked up by search engines), indicates that it is indeed about Converting Leads to Deals.

SOCIAL PROFILE LINKING

The more information search engines can find on you, the quicker you become visible and gain authority. Connecting your social profiles, website, and blog gives search engines more information. Having linking social icons across the top of your website and blog makes it easy for someone to find those pages. Also, having social profiles link to other social profiles, your website, and blog increases link influence. You can observe this same technique within my all blog posts.

SOCIAL BOOKMARKING

Social bookmarking sites are great for indexing various blogs or web pages that you’ve created. They are helpful in generating more backlinks to your website or blog. Some of the most popular social bookmarking sites include, Twitter, Reddit, StumbleUpon, Delicious, and Digg etc.

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The purpose of link building is to make your site more visible to those searching for your content, and to also help search engines give you authority. It is important to keep two things in mind when link building: relevance and value. Are you creating relevant content that people can relate to you and your business? And, is the content you are creating providing value to them? Does the content help answer a question? Does it provide useful or valuable information to them? These are all important questions to ask as you follow these best practices of link building! What to know what not to do?

For more experts consultations please write to me at alvin.p@milecore.com

Top 10 Off Page SEO Tips and Strategies

Off page SEO is another key factor of search engine ranking.

Here are 10 off page SEO tips and latest off page strategies which really makes a huge difference, Specifically after panda update & penguin update.

1. Social Networking

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Social networking or social media marketing is the best way of off page optimization. Google also recommend for social media optimization. It has already said that discuss about site, products and services at social networking sites. If your site is good enough other webmasters shall start giving link to your website pages and posts.

2. Blog Posting

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Do as much as guest blogging on different good quality websites. It will enhance your authorship visibility all over the web and other websites might link to your website’s content.

3. Social Bookmarking

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Social bookmarking sites are good for off page search engine optimization. Sites like stumbleupon, digg, delicious are very good sites that give traffic as well as backlinks. Do not bookmark on sites that has low quality or low PR on web.

4. Press Releases

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Though Google has announced that it will not give backlinks to your site from press release websites. But do not bother press release is very good way for off page SEO which can generate good traffic and brand value for your site.

5. Article Writing

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Write bunch of articles on Ezine and other qualitative article websites. It will boost your website’s off page presence and provide you extra backlinks. Always remember do not be so smart be unique and original. It will give you natural links.

6. Forum Discussions

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Use some good quality forum sites to discuss about your website’s content and pages. Forum websites are also very good way to increase traffic. Off page SEO’s value increased a lot by forum discussions.

7. Classifieds Submissions

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If your website category is related to classified categories you should also post classified ads on various classified websites for extra dose of off page SEO.

8. Questions and Answers

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Try to find out some questions and answer website that has some topics related to your website. Post questions and answers related to your website’s content and posts.

9. Comments Posting

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Comments posting is good way to generate traffic on your website. Some sites also allow do follow comments that can provide your site some good quality backlinks. It will promote your site through off page medium.

10. Business and Local Listing

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Add your business websites to business and local listing websites for off page benefits. Post good quality unique information about your website on local listing pages it will optimize your website and provide you good backlinks.

For more details and expert suggestions and free consultation on SEO/SMO, contact me at alvin.p@milecore.com

Fixed cost business model vs Time & Material model

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A Fixed cost business model is viable for projects with well defined requirements and timelines. Especially when the scope of work is clear and development team can prepare feature list based on client requirements.

Whereas in Time & Material model, Project scope and requirements is not precisely defined and it changes dynamically during implementation phase.

Total project cost in Fixed cost business model is determined immediately after requirement is shared whereas project cost in time & material model is determined by amount of time and resources expended and the effort hours.

Fixed cost projects mostly gets executed within the decided time-frame whereas time & material project needs to be divided into phases in order decide phase-wise deliveries and to decide which features will be executed in which phase.

Project Development phase for fixed cost project includes

  • Requirement Gathering & Analysis
  • Proposal for cost and time estimation
  • Approval from client
  • System design & Development
  • Project sign-off and maintenance

Project Development phase for time & material project includes

  • Requirement Gathering & Analysis
  • Identifying scope and suggesting to client to divide into phases
  • Providing estimation and hourly rates to client including schedules of phase 1
  • System design & Development and analyzing and planning for phase 2
  • Execution of phase 1 and development of phase 2 and next  phases

The commitment and engagement for fixed cost business model will be predefined and any addition or changes in the requirement will involve re-negotiation whereas commitment and engagement for time & material model will be at-least more than 5-6 months.

Best Open Source Shopping Carts

We know the importance of shopping and eCommerce carts. Nowadays due to inclusions of plenty of online carts and frameworks it is easier to suggest and incorporate them within website. Following are few of the best open source shopping carts

PRESTASHOP:  It is robust, professional grade e-Commerce shopping cart that you can download, install, and use for free. In the back end, you will use a full featured back end to manage your inventory, orders, shipping, and customers in real time. Your customer’s payments are sent directly to your commercial bank account using the latest security technology. You can even add your own modules to the shopping cart.

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OPENCART:  It is an open source PHP based online shopping cart system. OpenCart is easy to use and is SEO optimized with a very nice interface. A great feature of OpenCart is that customers can write their own reviews of the products.

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MAGENTO: It is a professional open-source e-Commerce solution offering unprecedented flexibility and control. Magento is awesome, One would never believe it is an open-source project. It features clean urls and SEO from the start. Everything is designed in a clean and simple way. Magento also features: Unlimited flexibility, Completely Scalable Architecture, Professional and Community Support, and Smooth Integration with 3rd party apps.

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CUBECART: It is very popular shopping cart. CubeCart V3 is free, with the exception that you leave their copyright notice in your footer. CubeCart has a large amount of payment gateways and shipping gateways. Their support forums are lively and many people contribute plugins to the cart. To use CubeCart V4 you must pay but it has many features that V3 doesn’t have.

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AGORACART: It  is another very popular online shopping cart, written in Perl/MySQL. It features a css manager so you can edit the look of your cart online. AgoraCart also features unlimited product options, up to 4 different tax zones at the same time, tons of shipping and payment gateways/options. The setup options range from a simple template based store to the integration of a complex visual design and support for program modification.

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ZENCART: It is a free, user friendly, open source shopping cart. Zen Cart focuses on the merchants and shoppers instead of the developers. Zen Cart also supports multiple payment and shipping options, quantity discounts and coupons. Also Zen Cart is very easy to install.

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OSCOMMERCE: It is an online shopping cart that offers a wide range of features that allows online stores to be setup fairly quickly. osCommerce is backed by a great and active community. It also supports multiple currencies, allows customers to print invoices from the order screen, and has an easy database backup system.

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For any consultation, Inquiries or more details on above platforms or for expert solution on above write to me at alvin.p@milecore.com

Most Important Features of Revolutionary HTML5

HTML5, the new version of HTML providing a number of unique features which is used to develop interactive websites. We will take a look at 5 important features which revolutionize the way users view websites.

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The Apple iPhonesiPads and Google Android phones already use elements of HTML 5. This makes it an important markup language for future website design projects across various display devices.

HTML 5 features which are useful right now include:

  1. Video elements: Designers can now build web pages without having to resort to third-party proprietary plug-in software like Flash. You can embed video without third-party proprietary plug-ins or codec. Video becomes as easy as embedding an image. YouTube is experimenting with using HTML 5 to display video. Built in video controls makes the feature more attractive and easy to use.
  2. Application cache: On the lines of Outlook but minus the email client requirement, you can now store web apps much like emails locally. Google has already made use of this feature replacing its Google Gears mail client with HTML 5. Google Wave also uses HTML 5
  3. Canvas for Images: This feature allows a web developer to render graphics on the fly. As with video, there is no need for a plug in. Designers no longer need to use intermediate technologies like jQuery. This will help save development time and effort.
  4. Geolocation: The HTML5 Geolocation feature enables location identification using various geo location technologies GPS (Global Positioning system), IP address, RFID (Radio frequency ID), Wi-Fi , Bluetooth MAC address and GSM/CDMA cell IDs. The system is bound by privacy regulations and needs to be authorized by individuals before it can be utilized.
  5. Web workers: This feature enables a web application to execute complex tasks independently without interfering with the performance of a webpage in real-time. Certain web applications use heavy scripts to perform functions. Web Workers use separate background threads for processing and it does not effect the performance of a web page.

If you want to know if any of the above features works on a given browser, you can test for it through Modernizer. This small JavaScript library is good for detecting CSS3 as well. From the Modernizer web site, “Modernizr is a small and simple JavaScript library that helps you take advantage of emerging web technologies (CSS3, HTML 5) while still maintaining a fine level of control over older browsers that may not yet support these new technologies.”

For more consultation and examples on HTML5 please write to us at alvin.p@milecore.com

5 ways to convert Leads to Deals

It’s a big challenge to convert leads. Especially in the business of lead generation (those using telemarketing, in particular). The success rate can be really low, regardless of what industry you belong to, but suffice it to say that you will do everything you can to keep the business to business leads that you already have.

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All that remains is to turn these sales leads into actual sales. But how do you do it? How can you make your business proposal acceptable to prospects, convincing them to do business with you?

This are the most important ones are the five points that are enumerated below:

    1. Give a proposal, not an estimate – when you give your prospects a proposal, you are focusing on the problems they have, what your company has, and the kind of solution that you can provide. If you simply give prospects an estimate, you are only listing down the costs they will incur if they hire you. Which do you think will be most likely to convert sales leads into deals?

You should more focus on the fact why they might need to hire you? What advantages you can provide that others can’t

2. Your summary should be persuasive – The summary of your proposal should contain some convincing power to sway your prospects.

3.  Keep your proposal short – as a rule, the shorter your proposal, the better your chances of getting new business deals, Take note that you are providing a quick solution for prospects. It will not do you good if you present them a whole ream to peruse. Five pages would be sufficient, with your executive summary not more than a page in length. That will do the trick.

4. Put your proposals online – there are times where prospects simply do not have the time, or the space, to read paper proposals. By putting your proposal online, you enhance your chances of getting these prospects to do business with you. Not only that, you also shorten the time it takes to turn a proposal into an actual business deal. It is also more convenient for prospects to read your proposal online. Just make sure that what you write is readable no matter what medium they use to read it.

    5. Send your proposal to the client quickly – the saying ‘strike while the iron is hot’ is one advice that you should keep in mind. The faster you send your prospect the requested proposal, the higher your chances of clinching the deal. That is an important consideration, since you do not want to lose whatever business leads that you already have in your hands. You do not want your competition beating you to it.

For more consultation on B2C, B2B or White Label proposals, Contact me at alvin.p@milecore.com

Essentials of Viral Marketing Strategy

Below are the six basic elements you hope to include in your strategy. A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be. An effective viral marketing strategy:

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1. Gives away products or services:

“The Law of Giving and Selling”. “Cheap” or “inexpensive” may generate a wave of  interest, but “free” will usually do it much faster.

2. Provides for effortless transfer to others:

The medium that carries your marketing message must be easy to transfer and replicate:   email, website, graphic, software download. Viral marketing works famously on the  Internet because instant communication is easy and inexpensive.

3. Scales easily from small to very large:

To spread like wildfire, the transmission method must be rapidly scalable from small to very large.

4. Exploits common motivations and behaviors:

Clever viral marketing plans take advantage of common human motivations. Design a marketing strategy that builds on common motivations and behaviors for its transmission, and you have a winner.

5. Utilizes existing communication networks:

A person’s broader network may consist of scores, hundreds, or thousands of people, depending upon his or her position in society. People on the Internet develop networks of relationships, too. They collect email addresses and favorite website URLs. Affiliate programs exploit such networks, as do permission email lists. Learn to place your message into existing communications between people, and you rapidly multiply its dispersion.

6. Takes advantage of others’ resources:

The most creative viral marketing plans use others’ resources to get the word out. Affiliate programs, for example, place text or graphic links on others’ websites.

For free consultation on this services, Contact us at alvin.p@milecore.com

Google Panda & Google Penguin Updates

Google Panda Update:

According to Google’s official blog post when Panda launched,

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This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

Basically, Panda updates are designed to target pages that aren’t necessarily spam but aren’t great quality. This was the first ever penalty that went after “thin content,” and the sites that were hit hardest by the first Panda update were content farms (hence why it was originally called the Farmer update), where users could publish dozens of low-quality, keyword stuffed articles that offered little to no real value for the reader. Many publishers would submit the same article to a bunch of these content farms just to get extra links.

Panda is a site wide penalty, which means that if “enough” (no specific number) pages of your site were flagged for having thin content, your entire site could be penalized. Panda was also intended to stop scrappers (sites that would republish other company’s content) from outranking the original author’s content

Many site owners complained that even after they made changes to their sites in order to be more “Panda friendly,” their sites didn’t automatically recover. Panda updates do not happen at regular intervals, and Google doesn’t re-index every site each time, so some site owners were forced to deal with low traffic for several months until Google got around to re-crawling their website and taking note of any positive changes.

Google Penguin Update:

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The Google Penguin Update launched on April 24. According to the Google blog, Penguin is an “important algorithm change targeted at web spam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” Google mentions that typical black hat SEO tactics like keyword stuffing (long considered web spam) would get a site in trouble, but less obvious tactics (link incorporating irrelevant outgoing links into a page of content) would also cause Penguin to flag your site. Says Google,

Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in web spam tactics to manipulate search engine rankings.

Site owners should be sure to check their Google Webmaster accounts for any messages from Google warning about your past spam activity and a potential penalty. Google says that Penguin has impacted about 3.1% of queries (compared to Panda 1.0’s 12%). If you saw major traffic losses between April 24th and April 25th, chances are Penguin is the culprit, even though Panda 3.5 came out around the same time.

Unfortunately, Google has yet to outline exactly what signals Penguin is picking up on, so many site owners that were negatively impacted are in the dark as to where they want wrong with their onsite SEO. Many in the SEO community have speculated that some contributing factors to Penguin might be things like:

1. Aggressive exact-match anchor text
2. Overuse of exact-match domains
3. Low-quality article marketing & blog spam
4. Keyword stuffing in internal/outbound links

It’s important to remember that Panda is an algorithm update, not a manual penalty. A reconsideration request to Google won’t make much a difference–you’ll have to repair your site and wait for a refresh before your site will recover.  As always do not panic if you are seeing a down turn in traffic, in the past when there is a major Google update like this things often rebound.  If you do think you have some sort of SEO penalty as a result of either the Google Panda or Google Penguin updates, please contact your SEO service provider to help or start trouble shooting.

Mobile application development

In the last few years mobile website design has exploded, but knowing what to do and where to start can be tricky. Mobile website design is not just a question of a mobile site or an app – there are a range of options in between and aspects to take into account.

Mobile application

01. Think ahead – Define your objective and target audience.

02. Understand usage of mobile website usage and behavioral patterns.

03. Keep core content unique and up-to the point.

04. Optimize for mobile.

05. Use analytic to define what devices to focus on.

06. Design from the user’s viewpoint.

Introduction of our work

We are a team of professional experts in following services

  • Web design & Development
  • Mobile apps development
  • SEO Services
  • Graphics design services
  • Open sourcing and eCommerce customizations
  • Offshore consulting
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